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Tag: writing life

Monday Morning Coffee and Chat 5/4/20 – Will you ever write the Suarez brothers?

Hello! Welcome to Monday Morning Coffee and Chat! Today I’m answering the question, “Will you ever write the Suarez brothers?”

If you have a question, click this link and it will take you to the google form where you can ask me!

Books talked about in this video are:

What’s Hallee drinking? Hallee’s Brew! Try it today!

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Monday Morning Coffee and Chat 6/17 – What Do You Like About Writers Conferences? And a Giveaway!

Hello! Welcome to Monday morning coffee and chat! Today I’m answering the question, “What do you like about writers conferences?”

Also – I mentioned the The Eric and Joe Show — look at the bottom of this page for their videos they wrote for our 2018 conference:

AND – don’t forget to share this video to enter to win the coffee cup!


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Twelve Days of Christmas Giveaway – Day 11!

Welcome to day 10 of my Twelve Days of Christmas giveaway! Today, is for the writers among us.

I’m giving away Susan May Warren’s My Brilliant Writing Planner (a planner that speaks to my planner junkie soul) (a $60 value):

And a paperback of the book, Writing from the Trenches, a project for which I was so very proud to be a part!

YOU … and an Army of Ten!

TEN-HUT! Gear up for your writing with tried-and-true tips from the trenches. Ten award-winning authors share invaluable tips and secrets they’ve gleaned the hard way, offering a broad range of insights and opinions on the best way to tackle many subjects as they pertain to writing and publishing!

Here’s how you can enter to win:
a Rafflecopter giveaway

This giveaway is open to everyone everywhere. The giveaway for all 12 days will end on December 31, 2018 at 11:59 pm est. As the 12 days progress, these links will be live:

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Day 7

Day 8

Day 9

Day 10

Day 11

Day 12

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Under-Pricing Ebooks

There’s a trend among indie authors that is based on a mentality that’s hard to be broken, and that is:

“I’m an unknown, and I just want people to buy my book so I’m going to cut the price to less than a dollar because that’s all they’ll pay for me.”

If you look at the ebook market, you’ll see vast differences in ebook prices. Looking at the top 25 books in Christian fiction, the top selling price is $8.99 and the lowest is $0.99 cents.

What’s the difference in the price?

Mainly, it’s the publishing type. Large publishing houses know that readers will buy books if they want to read them. They have tens of thousands of dollars behind the books they publish, and they need to recoup those costs. Consequently, they typically price ebooks very much the same as they price paperbacks. Ebooks don’t come with a printing cost, so there’s a lot more recouping of output with higher ebook prices.

Readers of large houses and popular authors are trained to pay that much for a book — whether it’s a paperback or ebook — and don’t flinch at the cost because it’s likely in their budget. I know that I personally would pay as much for an ebook as a paperback for my favorite authors.

Indie and small press authors will price low to get attention. You’ll likely not see an indie novel for more than $5.99 or $6.99, and those are high prices comparatively.

I know that there are “loss leaders” – I used them, too. The first book of every series I write is free. This is intended to be the “hook” – draw a reader into my world and characters with a free taste, and they’ll pay for the rest of the series. For the most part, it works like it’s designed. I’m not talking about loss leaders in this post.

I’m talking about authors who feel like no one will read their books if they’re priced higher than $0.99 or $1.99. They don’t think they’re “worth” that because they’re self-published. The problem with that business model is that it’s training readers to expect to not have to pay for books – books that cost money to produce, that take time and energy like nothing you’ve ever experienced before – books that have value.

I remember when I was working on setting the price for my Virtues and Valor series. My dilemma was based on the fact that the books are short – they’re novellas – with only nine or ten chapters each. However, they’re rich with information, full of research, and took years to even prepare to write.

I “worried” that no one would pay $2.99 for a 10-chapter novella. I’d fallen into the indie mindset of not being “worth” as much as other books. I was tempted to charge $0.99 per ebook. My husband and business partner disagreed with me. He knew the amount of research, sweat, and tears that went into each book, and the minimum he wanted to charge was $2.99.

We went back and forth for a few weeks as we lead up to publication. Then, one day I was in San Antonio at the Romance Writers of America conference, standing in line at a Starbucks in the hotel lobby, and just had my eyes resting on the prices on the menu. As they came into focus and I started paying attention to what I was reading, it occurred to me.

My books are worth a cup of coffee.

That’s true! My books are worth a cup of coffee!

This memory came home to me recently when I was at the American Christian Fiction Writers Conference in Nashville, Tennessee. I bought a cup of coffee at a Starbucks in the resort, and paid $4.09 for a medium black coffee.

  1. That’s stupid expensive. I can’t believe I paid that much for a cup of coffee.

2. My books are worth a cup of coffee. They’ll last longer. They’ll provide an imaginative experience that will come back to the reader again and again. They introduce characters that readers have a hard time letting go of.

I get that reading is an expensive hobby. Here’s what I discovered back in my early elementary days when I was the kid that got super excited when the teacher told the class to read quietly:

Library books are free!

I regularly get emails complaining about the fact that I have a free loss-leader, but the other books are “so expensive”.  Here is my answer every time: my books are available in both digital and print at libraries across the United States. Your librarian will order them for you, if you prefer print, or you can check out an e-reader and use Overdrive to read them. And it’s free!

In the meantime, unless there’s something spectacularly special going on, other than the loss leader, the other books in the series will likely not go down in price. 

And, I’m not going to apologize for that.


New Keyboard Makes Me Happy

I go through a keyboard about once a year. I’ve bought really expensive keyboards and really cheap ones. It doesn’t seem to matter what I pay for them – they wear out, or a certain key loses its sensitivity to my touch, or whatever happens that makes it a stumbling point for me in writing.

I tried a different brand last time — a gaming keyboard designed to take the impact of a gamer, and the keys lit up in a neat way. It had wonderful sound when I clicked the keys. They were a little less sensitive to touch – I had to press a little harder – and in the last year I had it, the pain in the joints of my fingers has increased. I don’t know how much of that has to do with my age and my profession, or the keyboard.

I went back to my old brand for my new keyboard. I paid a fraction of the cost, but it feels perfect as I type on it. It’s like my brain remembers exactly how to press on the keys. The clickety-clack is what my ears is listening for.  The longer I type on it, the more familiar it becomes and the faster my fingers can fly.


I’m so grateful for your visit, today.
You would bless me if you added me to your Subscribe via any Reader feed reader or subscribed Subscribe via Email via email.
You can also become a fan on Become a Facebook Fan Facebook or follow me on Follow me on Twitter Twitter. I would love to see more of you!


Monday Morning Chat: My Writing Schedule

Hello! Welcome to Monday morning coffee and chat!

Today I’m answering a two-fer:

Do you write during the holidays?

What is your writing schedule?

Love the questions! I hope you learn more about me as a writer through my response:



I’m so grateful for your visit, today.
You would bless me if you added me to your Subscribe via any Reader feed reader or subscribed Subscribe via Email via email.
You can also become a fan on Become a Facebook Fan Facebook or follow me on Follow me on Twitter Twitter. I would love to see more of you!

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